Business Web site myth busters: 5 common misconceptions

Originally printed in the January 25, 2007 MarketSmart Column of the Appleton Post-Crescent.

It’s a brand new year – with new business goals to achieve. If you’re considering a website upgrade as part of your 2007 marketing plan, consider the following common misconceptions before diving in:

Myth #1: Our website looks outdated, but that doesn’t really matter.

Reality: A new visitor to your website typically spends less than three seconds on the home page deciding whether or not to continue exploring the rest of the site.

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Coalesce Marketing & Design Appoints Dana Kohlbeck as Public Relations Specialist

APPLETON, Wis. – Coalesce Marketing & Design, Inc., a strategic marketing and communications agency in Appleton, has recently named Dana Kohlbeck as public relations specialist.

In her position, Kohlbeck plays a key role in developing and executing strategic communications and public relations campaigns for clients, and the agency itself. She also provides copywriting for various business-to-business and consumer product accounts.

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Coalesce Marketing & Design Hires Emily Mueller as Account Coordinator

APPLETON, Wis. – Coalesce Marketing & Design, Inc., a strategic marketing and communications agency in Appleton, has appointed Emily Mueller as account coordinator.

Mueller is responsible for providing account service support to Coalesce clients. She also handles copywriting, editing and proofreading assignments and interacts with printers and other creative service vendors on behalf of clients.

Mueller also assists in the development of marketing and communication plans for clients as well as for the agency itself.

Prior to joining Coalesce, Mueller served as associate marketing account executive at Greatland Corporation in Green Bay, where she advanced to become associate product manager for business software. She started at the company as a product marketing intern.

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Coalesce Creative Director Lisa Piikkila Completes Prestigious Color Design Course

APPLETON, Wis. – Lisa Piikkila, co-owner and creative director of Coalesce Marketing & Design, Inc., has completed an invitation-only color design course taught by Leatrice Eiseman, popularly known as “America’s color guru.” Piikkila was the only graphic designer to participate in the course, offered in July by the Eiseman Center for Color Information and Technology. Most of the professionals enrolled in the course had backgrounds in industrial, interior or fashion design.

“Statistics show that, 60 percent of the time, color is indicated as the major reason for a product purchase,” Piikkila pointed out. “Therefore, many companies are seeking the guidance of an appropriately educated professional color expert. “Further, many companies recognize that color is important in a business, retail or personal environment because it helps to create mood, image and even productivity,” Piikkila added.

The course covered color forecasting and trends as principal considerations in new product development. It also focused on the psychology of color and its use in business and industry.

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Coalesce Heads to National ADDYs Competition with Capabilities Brochure

APPLETON, Wis. – Coalesce Marketing & Design, Inc., a strategic marketing and communications agency based in Appleton, has advanced to the national

ADDY Awards competition with a promotional brochure that has earned local honors.

The brochure, which features the agency’s strategic and creative capabilities, won a first-place gold award at the Fox River Ad Club’s 2005 ADDY Awards ceremony Feb. 17. As a gold-award winner, the brochure is now entered into the American Advertising Federation’s national competition. National ADDY award winners will be announced and recognized in June.

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