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Coalesce Marketing Selects Three Fox Valley Non-Profits for 2GETHER•4GOOD

May 14, 2014 Press Release

Spierings Cancer Foundation, COTS, Inc. and Boys’ & Girls’ Brigade
to Receive Assistance During 24-Hour Marketing Marathon

Coalesce Marketing and Design is expanding the impact of its inaugural 24-hour marketing and design workathon, and will be providing marketing assistance to three Fox Valley non-profit organizations during 2GETHER•4GOOD on May 22-23, 2014.

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Marketing Tips for Non-Profits

Originally printed in The Appleton Post Crescent, April 13, 2014.

Marketing professionals are often approached by non-profit organizations seeking pro-bono creative and promotional services. Most of us understand that non-profits are strapped for time and resources, and we appreciate the hard work these organizations do for the greater good.

In order to provide some general marketing assistance to all non-profits, here are some tips to keep in mind when tackling your organization’s marketing and before reaching out for help:

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Coalesce Marketing Announces 2GETHER•4GOOD, 24-Hour Marketing Marathon

March 31, 2014 Press Release

Appleton-based Marketing Firm Seeks Fox Valley Non-Profit in Need of Marketing Assistance

Coalesce Marketing and Design is seeking a deserving Fox Valley non-profit to be the inaugural member of 2GETHER•4GOOD, a 24-hour marketing and design workathon.

From noon on Thursday, May 22, 2014 through noon on Friday, May 23, 2014, Coalesce Marketing’s eight employees will work non-stop to create marketing materials and creative deliverables for a pre-selected non-profit organization. The value of the work provided will be at least $20,000.

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Coalesce Turns 10!

Coalesce Tenth Anniversary

Team Orange celebrates Coalesce’s tenth anniversary.

Ahh, memories… we remember when we first started out. We sat at a table in the Barnes & Noble Starbucks, planning how we were going to be Coalesce and here we are… TEN YEARS LATER! Today, we’re planning how to eat more than one piece of this cake, and looking forward to the next ten years – and of course, the cake! Happy 10th Birthday, Coalesce!

Is your business Simply Excellent Online?

Originally printed in The Appleton Post Crescent, March 2, 2014.

While having an online presence is critical for any business, it’s malpractice to think that you can simply set it and forget it. Just as your body needs routine check-ups and regular preventive activities (remember exercise?), it’s also important that your company’s website is regularly being looked after and nourished in order to flourish.

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How to Bring More Life To Your Visual Presentation

Originally printed in The Appleton Post Crescent, February 2, 2014.

In the first two parts of this series, we covered what not to do as well as how to do better as a public speaker with a visual presentation. Today, with the help of my fellow colleague, designer Judy Dillenburg, we’re looking at how to make your visual presentation have the same professional clout as you.

While the presenters themselves are the essence of a presentation, visuals play an important role too. Here are some tips you can implement to enhance visual appeal.

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How to Make the Most of Your Public Speaking Presentation

Originally printed in The Appleton Post Crescent, January 26, 2014.

In my previous article, How to Disengage Your Audience as a Public Speaker, the focus was on what not to do in your public speaking presentation. This time I’ll discuss ways to make your presentation rise above average, so you can impress your audience and hopefully take home some viable business leads at the end of the day.

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How to Disengage Your Audience as a Public Speaker

Originally printed in The Appleton Post Crescent, January 19, 2014.

Many small business owners give public presentations as a way to educate consumers while promoting their own services. This is common practice through local chambers of commerce and industry-specific business associations. It’s a great way for these businesses to raise awareness of their companies and to build credibility as a subject matter expert in their field.

I enjoy listening to these keynote speakers and attending breakout sessions. I admit it; I’m a geek for miscellaneous knowledge. Business owners have occasionally asked me to critique both their delivery as well as the visual presentation (ex. PowerPoint) to help them achieve better results – garnering another speaking engagement or being hired by an audience member for paid work.

Below is a quick list of some of the key mistakes to avoid if you’re a presenter. Learn what not to do by reading this list.

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New Year Brings New Product Launch Outlook

Originally printed in The Appleton Post Crescent, November 30, 2013.

With the end of the year nearing, it seems almost impossible not to reflect on the year that has almost past. Having spent part of my year in a corporate setting and part of my year at an agency, it’s only natural to reflect on both. One thing I have found is that regardless of the setting, the speed at which new product launches take place is the same. Fast.

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Are You Speaking Your Customers’ Language?

Originally printed in The Appleton Post Crescent, October 27, 2013.

I wanted a blouse I saw in a retail catalog a few months ago, but my but my local store didn’t carry it. The salesclerk special-ordered it for me, and told me not to worry – if I didn’t like it, it would just be returned. So I paid for it upfront and went on my merry way.

After I got home, the allure of the special-ordered shirt started to wear off. When I got the voicemail that the blouse had arrived and I had two weeks to pick it up, I inadvertently forgot about it and never followed up – probably because subconsciously I remembered she said it would just be returned if I decided I didn’t want it.

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