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New Year Brings New Product Launch Outlook

Nov30

Originally printed in The Appleton Post Crescent, November 30, 2013.

With the end of the year nearing, it seems almost impossible not to reflect on the year that has almost past. Having spent part of my year in a corporate setting and part of my year at an agency, it’s only natural to reflect on both. One thing I have found is that regardless of the setting, the speed at which new product launches take place is the same. Fast.

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Are You Speaking Your Customers’ Language?

Oct27

Originally printed in The Appleton Post Crescent, October 27, 2013.

I wanted a blouse I saw in a retail catalog a few months ago, but my but my local store didn’t carry it. The salesclerk special-ordered it for me, and told me not to worry – if I didn’t like it, it would just be returned. So I paid for it upfront and went on my merry way.

After I got home, the allure of the special-ordered shirt started to wear off. When I got the voicemail that the blouse had arrived and I had two weeks to pick it up, I inadvertently forgot about it and never followed up – probably because subconsciously I remembered she said it would just be returned if I decided I didn’t want it.

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Don’t Forget Why You Did It, Then Tout It

Sep09

Originally printed in The Appleton Post Crescent, September 9, 2013.

As many of our clients are approaching the end of their fiscal year, annual planning has been a hot topic around the office. For some, planning is a welcome time to get your goals in a row and set benchmarks for next year’s successes, to rally the team, and to redefine your focus for the next twelve months. For others, planning can be a challenge.

No matter what end of the spectrum you fall in, our number one recommendation always starts the same: Focus on what you do best.

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Tools Available to Make Effective Message in Video

Jul29

Originally printed in The Appleton Post Crescent, July 29, 2013.

If a picture is worth a thousand words, than a video should be worth—let’s see, the length of the video times the standard 24 frames per second plus an arbitrary value for added sound—well, let’s just presume a video is worth many, many more.

This may be one reason why two short-format video-sharing apps—Vine and Instagram video—are getting a lot of attention these days, particularly from marketers. Some big brands have represented the apps’ early adopters.

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Content Marketing Means Building Brand Awareness

Jun17

Originally printed in The Appleton Post Crescent, June 17, 2013.

If content is king, then content marketing is the royal way of connecting marketers and consumers.

Both brands and marketers have embraced content marketing as a key to building relationships with customers, and ultimately, a lucrative and worthwhile endeavor. Some have even gone so far as to say that content marketing is the heart of online success.

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National Smile Month

Jun04

You can admit it…since the beginning of June, you’ve been waiting to see Team Orange’s smile montage. Well, friends, the wait is over. In celebration of National Smile Month, we present to you the many smiling faces of Coalesce!

And since National Smile Month lasts all month long, be sure that when you stop in to see us, you show off your pearly whites. Have a happy, happy day!

Click Here to see our Smiles!

Marketing Industry on Buzz Word Treadmill

Apr29

Originally printed in The Appleton Post Crescent, April 29, 2013.

In an industry of creative thinkers and strategic minds, it’s no wonder that marketing professionals are constantly inventing ways to explain new (and sometimes not so new) ideas, concepts and tactics. Since these buzzwords often become part of a marketer’s vernacular, you may hear them tossed around during a marketing meeting, and ultimately, end up lost in translation.

As marketers, it’s our job to not only communicate your brand to your customers, but communicate clearly with you, our client. To help keep everyone on the same page, here’s a list of marketing buzzwords to pin to your bulletin board:

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Right Words Can Make Lasting Impression

Mar11

Originally printed in The Appleton Post Crescent, March 11, 2013.

“Have you washed your face yet? No? Hit pause and go do it. Now. I’m serious.”

That was the voiceover for a Biore Face Wash TV ad I saw while watching Hulu Plus one night in bed.

Had I washed my face yet? I tore off the covers, before remembering that, in fact, I had.

But if I hadn’t, I certainly would have beelined for the bathroom at that very moment.

Days later, I’m still thinking about that Biore ad. Before bed. In the bathroom. In the beauty section at Target. Even now, behind my desk.

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Job Center of Wisconsin PSAs

Mar06

At the end of last year, Coalesce worked on behalf of the New North to create Public Service Announcements sharing the stories of two area workers who are now gainfully employed as a result of their involvement with the Job Center of Wisconsin.

Coalesce worked on the scripting, filming and editing of the videos, and we were thrilled to roll-out the finished product!

These videos were first shared at the New North Summit in December 2012. Currently, they are airing on Time Warner Cable channels including A&E, BRAVO, CMTV, E!, FOOD, FX, Lifetime, NFL, Oxygen, Spike, SYFY, TBS, TNT, Travel, TVLand & VH1.

Yesterday, the initiative got a shout-out from the Secretary of the Wisconsin Department of Workforce Development. You can read more about what he had to say here.

And, be sure to check out the videos for yourself!

Howard Dumke's Story

Tina Povich's story

Chain Reaction

Jan31

You know what we love? Making a client’s day. Why? Because usually a client’s day is made when they have had the pleasure of making a customer’s day. And, they come back to us thrilled to share the good news about how their product sales are through the roof and their customers love their new packaging, or how their marketing materials landed them ten new leads with folks who are really interested in learning from them.

It is wonderful.

Why am I writing about this today? It really isn’t a new concept. It’s nothing profound. But, at least for me, it’s always good to have a reminder of why and how the work we do is valuable.

The value for us is in the people. The work we do is for the people. And it’s the people whose days are made. It’s this chain reaction that we recognize as so important.

In short, it’s all about the partnerships: partnering with clients so they can partner with customers so everyone can win.

At Coalesce, as we move into the second month of 2013, we’re all continuing to strive to make the days of our clients. We’re so thankful to our current client partners, and we promise to continue to work diligently for you and your customers.

If you’re reading this and looking for a marketing and design partner, give us a call. It would be our pleasure to begin a chain reaction of positivity with you and those you serve.

Happy (almost) February, everyone!