Very excited to be partnering with these amazing companies who feel as passionate as we do about the non-profits in our community! Read more
Originally printed in The Appleton Post Crescent, November 23, 2014.
One notion you will never convince me of is that you are not a creative person. I’m not buying it.
Think of all the tasks you accomplish in a typical day. Do you think those might require some creative thinking? From jimmy-rigging the side mirror to your car with tape and a shoestring to scratching your back with a rake or even using the leftovers in your fridge to make a delicious soup, it all takes creativity. Admit it, you have had moments of sheer genius.
With that being said, I understand the office may not be the most conducive place for you to come up with your best ideas.
To help you overcome this challenge, here is some advice on how to keep the great ideas flowing while you are on the clock:
Originally printed in The Appleton Post Crescent, April 13, 2014.
Marketing professionals are often approached by non-profit organizations seeking pro-bono creative and promotional services. Most of us understand that non-profits are strapped for time and resources, and we appreciate the hard work these organizations do for the greater good.
In order to provide some general marketing assistance to all non-profits, here are some tips to keep in mind when tackling your organization’s marketing and before reaching out for help:
Ahh, memories… we remember when we first started out. We sat at a table in the Barnes & Noble Starbucks, planning how we were going to be Coalesce and here we are… TEN YEARS LATER! Today, we’re planning how to eat more than one piece of this cake, and looking forward to the next ten years – and of course, the cake! Happy 10th Birthday, Coalesce!
Originally printed in The Appleton Post Crescent, March 2, 2014.
While having an online presence is critical for any business, it’s malpractice to think that you can simply set it and forget it. Just as your body needs routine check-ups and regular preventive activities (remember exercise?), it’s also important that your company’s website is regularly being looked after and nourished in order to flourish.
Originally printed in The Appleton Post Crescent, February 2, 2014.
In the first two parts of this series, we covered what not to do as well as how to do better as a public speaker with a visual presentation. Today, with the help of my fellow colleague, designer Judy Dillenburg, we’re looking at how to make your visual presentation have the same professional clout as you.
While the presenters themselves are the essence of a presentation, visuals play an important role too. Here are some tips you can implement to enhance visual appeal.
Originally printed in The Appleton Post Crescent, January 26, 2014.
In my previous article, How to Disengage Your Audience as a Public Speaker, the focus was on what not to do in your public speaking presentation. This time I’ll discuss ways to make your presentation rise above average, so you can impress your audience and hopefully take home some viable business leads at the end of the day.
Originally printed in The Appleton Post Crescent, January 19, 2014.
Many small business owners give public presentations as a way to educate consumers while promoting their own services. This is common practice through local chambers of commerce and industry-specific business associations. It’s a great way for these businesses to raise awareness of their companies and to build credibility as a subject matter expert in their field.
I enjoy listening to these keynote speakers and attending breakout sessions. I admit it; I’m a geek for miscellaneous knowledge. Business owners have occasionally asked me to critique both their delivery as well as the visual presentation (ex. PowerPoint) to help them achieve better results – garnering another speaking engagement or being hired by an audience member for paid work.
Below is a quick list of some of the key mistakes to avoid if you’re a presenter. Learn what not to do by reading this list.